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Tuesday, July 1, 2008

Confidential Secrets To Follow Up With Your Prospects And Boost Your Profits

Knowing how to follow up with your subscribers is one of the most important things that you need to learn with internet marketing. This could ultimately mean the difference between success or failure with your internet business.

Let us look at why you need to follow up. The main purpose of your website is to have a squeeze page so that you can capture the first name and email address. This is generating leads that you can follow up with. Even before the days of the internet many direct marketers would do this. They would purchase leads from direct mail companies and then send them direct mail with sales letters. On the internet the principle is the same. Very few people will actually buy from you the very first time that they visit your website. It is a proven fact that most people will only purchase after the seventh email contact.

Let us look at an example of how important this follow up process is. Say you generate 400 leads a month. If your autoresponder does not convert any of these leads into paid customers you are going to be making a loss as you are spending money advertising. Now say you write a winning autoresponder series and you convert 5 percent of those leads into customers and on each sale that you make you earn 30 dollars. That is the equivalent of 20 sales and 600 dollars in revenue. Now that money you can reinvest in advertising to grow your business even more. Also as you become good at writing these follow up series of emails your income will grow. After 12 months you will have 4800 leads and if you promote a different 30 dollar product and achieve a 5 percent conversion you will make 7200 dollars in revenue that month.

Finally, here are some tips that will boost your results. Include your name and also the name of the newsletter in the from field of your email. I found that when I did this I boosted my results by twenty percent because people could immediately see who the email was from. Also make sure that you repeat your link a few times as this will boost your click through rate.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

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